“This is transmedia world building: creating a fictional universe so rich and complete that a multitude of interweaving stories can emerge from it, taking form through the social and technological spaces we share. The video game spin-off becomes an opportunity to extend the narrative and create a new experience. The web site becomes a breadcrumb in the story arc offering a phone number that conveys a meeting place. The graphic novel picks up the life of a tertiary character from the original story. The audience is asked to participate in the unfolding narrative.”
Transmedia Storytelling and the New Media Convergence on Boing Boing (via sixtostart)
Notes
-
chocolateterremoteado reblogged this from sixtostart
-
sixtostart posted this
